Mercantile Apothecary Owner Takes Natural Approach to Health

Leanne Holcomb, owner of The Mercantile Apothecary, began studying natural herbs when she and her husband Jay, a cancer survivor, got married. “I just wanted to do something better for our house,” Leanne says.
The shelves inside The Mercantile Apothecary in downtown Stevenson hold keys to holistic healing that are anything but new.
Owner Leanne Holcomb’s ability to customize products for unique health goals and needs stems from her passion for the healing power of plants and lessons learned on a wellness journey spanning 25 years. Most of all, it is a true labor of love.
“The reason I even started this was that my husband, Jay, is a cancer survivor,” Holcomb says. “We were just friends back then. In 1995, he had acute lymphoblastic leukemia and non-Hodgkin lymphoma, both at the same time. So when we got married, I just wanted to do something better for our house — to get rid of chemicals, try some natural ways of living, get him on supplements, and do the best I could for him for longevity.”
Teas, herbs, spices, and other natural products, many of them locally sourced, provide the building blocks for custom- created remedies and personal care products rooted in Southern folk traditions and medicine. Many are handcrafted by Holcomb, a certified clinical herbalist and natural health counselor.
Holcomb took dozens of herbal classes, workshops, and conferences and dedicated hundreds of hours to self-guided education. She earned certificates from the Phyllis Light Community and Herbal Practitioner programs at the Appalachian Center for Natural Health, which included clinical experience through live case studies and consultations. She also took classes through the University of Minnesota’s online Integrative Health and Medicine program, the American College of Healthcare Sciences Herbal Studies Program, and Johns Hopkins University.
“Once I started studying about natural health, I just absolutely fell madly in love, and I never stopped,” Holcomb says.
Down to Business

Holcomb designed The Mercantile Apothecary interior with peace and calm in mind.
A ribbon-cutting last June marked the opening of The Mercantile Apothecary at 104 W. Main St., but the shop is not Holcomb’s first foray in sharing her herbal remedies.
“The first business I had was in 2007, and it was focused on herbal remedies for women’s health, mainly during and after pregnancy,” Holcomb says. About 6 years later, after she became a mom herself, she opened Red Barn Herb Farms, an actual barn near her home in Flat Rock that she and Jay converted into a store for selling herbal products she created. It also housed an aquaponic greenhouse.
“I did that and some classes and consultations, but then I wanted to go back to school,” she says.
She turned her attention to pursuing her certificate for clinical herbalism through the Appalachian Center for Natural Health, a 3-year program she managed to complete in just 2 years because of the amount of coursework she had already done.
“It involved 1-on-1 client consultations, which we did for free as part of our coursework because we had to have so many hours,” Holcomb says. “I loved it. It was so much fun.”
Holcomb continued to study and work as an herbalist, but when the COVID-19 pandemic hit, much of that came to a halt.
“Jay and I got COVID early on,” she says. “I got really sick, and I developed Long COVID symptoms. I was just trying to heal and rest. I had been doing client consultations, but I had to stop that, too, to focus on myself.”
She looked for natural ways to battle the effects of the virus, which caused her to develop 4 autoimmune diseases. The search led to a major shift in Holcomb’s approach to herbal remedies.
“Historically, I mostly worked with tinctures, which is a stronger medicine because the extracts are stronger,” she says. “But while I was sick, I couldn’t tolerate very strong medicine, so I started experimenting with different teas and things for myself and Jay.”
She found that a simple loose-leaf tea blending ginger and orange peel helped her more than anything else.
“Basically, how I healed myself was with herbal tea,” Holcomb says. “And that made me realize I’d not given tea the credit or attention it deserves.”
Calming Influence

Soft music, ceiling lights and a comfy velvet couch create a relaxing environment.
Holcomb had another opportunity to put her experience into practice when she went into business with a friend, who is a nurse. Together, they opened the original Mercantile Apothecary in Fort Payne. When her friend wanted to go back to nursing, Holcomb made a quick decision about the business.
“Honestly — and I tell people this all the time — I would rather fail than not try,” Holcomb says. “So here I am. Fort Payne was very good to me, but I am happy to be close to home.”
Holcomb was very intentional when it came to the Stevenson location, wanting an atmosphere that could provide peace and calm to those who step through the door.
“The atmosphere is of utmost importance to me,” she says. “I play soft music, it’s dark inside, and I’ve got these little LED lights on the ceiling and a big,
comfy, gold velvet couch. My goal for the store was for it to be a space where people would be able to just take a deep breath when they come in and feel relaxed and happy.”